Employer Brand Vs Employer Reputation

What happens when your employer brand is actually the trailer for Prometheus? In an increasingly competitive market, convincing candidates to join your company is incredibly challenging.  Convincing them to stay is equally challenging. As hiring companies recognise the difficulties of attracting talent, concepts that in the past may have been thought of as implied or… [Read More]

Employer Branding And Events

“Never be too busy to meet someone new” In a number of my recent blogs, I discussed various techniques and platforms through which companies can look to guide and promote their employer brand and thus improve their hiring and rate of retention. I mentioned Celebrating Your Team and Championing a Cause and I discussed the… [Read More]

Employer Branding And Community Engagement: Championing A Cause

"Success follows those who champion a cause greater than themselves" “Talent is our biggest asset” the buzzline of all top companies but also reflected in the lengths companies are going to attract and retain employees, particularly those who can make a difference to the success of their companies. It is an increasingly competitive talent market… [Read More]

Podcasting for Employer Branding and Recruitment

  "A brand is worthless if it doesn’t connect with the right audiences in a relevant way." Rise of podcasting The first podcast, or rather audio blog post, OpenSource by Christopher Lydon in 2003 started an evolution that is only just reaching its culmination now. It was a simple RSS feed of Audio Files which… [Read More]