Cloud consultancies, for all their vaunting of the revolutionary changes sparked by cloud technology, are coming up against that traditional dilemma in consulting practice: the tactical approach Vs strategic approach.

Facebook recently announced it has passed its 1billionth user milestone.  Benefiting from what must have been a slow news day, the company saw the announcement splashed all over the tech press.

And after its disastrous IPO, Facebook still has to convince the markets that it can generate revenue comparable to its subscriber list.

Marketing innovators Hubspot announced that they’re setting-up the company’s new European HQs in Dublin. Hubspot of course are attempting to revolutionise the sales function with an inbound marketing approach that aims to attract sales leads to the salesman, liberating them from the inefficient drudgery of chasing leads.