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Category Archives: Employer Branding

Recruitment: From Outbound To Inbound

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Recruitment is evolving – slowly perhaps – but it is evolving.  But the pace of evolution is matching neither the speed at which growing and successful companies skills needs are evolving nor the speed at which the drivers, expectations, and motivations of candidates are changing.  For companies, new roles have emerged and continue to emerge… [Read More]

Employer Branding And Celebrating Your Team

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“We rise by lifting others” As more Unicorns come into being and startups receive more and more seed funding to challenge the established players in the tech market, employer branding is a key facet for companies of all sizes when looking to attract and retain the best employees. It is an extremely competitive market. In… [Read More]

Podcasting for Employer Branding and Recruitment

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  "A brand is worthless if it doesn’t connect with the right audiences in a relevant way." Rise of podcasting The first podcast, or rather audio blog post, OpenSource by Christopher Lydon in 2003 started an evolution that is only just reaching its culmination now. It was a simple RSS feed of Audio Files which… [Read More]

5 Tips For Building Trust In Your Local Technical Community

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With more and more international technology companies setting up in Ireland and even more Irish based technology companies scaling up, one of the challenges these companies face is introducing their employer brand into the local technical community. Establishing trust and credibility in order to engage with the technical community should be a priority for them… [Read More]

Employer Brand Vs Employer Reputation

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What happens when your employer brand is actually the trailer for Prometheus? In an increasingly competitive market, convincing candidates to join your company is incredibly challenging.  Convincing them to stay is equally challenging. As hiring companies recognise the difficulties of attracting talent, concepts that in the past may have been thought of as implied or… [Read More]

Employer Branding And Events

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“Never be too busy to meet someone new” In a number of my recent blogs, I discussed various techniques and platforms through which companies can look to guide and promote their employer brand and thus improve their hiring and rate of retention. I mentioned Celebrating Your Team and Championing a Cause and I discussed the… [Read More]

Employer Branding And Community Engagement: Championing A Cause

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"Success follows those who champion a cause greater than themselves" “Talent is our biggest asset” the buzzline of all top companies but also reflected in the lengths companies are going to attract and retain employees, particularly those who can make a difference to the success of their companies. It is an increasingly competitive talent market… [Read More]